This post is available in English and French.

The NBA season has just began and our favourite, Joakim Noah playing a pivoting role at the heart of the Chicago Bulls and not lost anytime getting himself noticed. Remember two years ago, Yannick Noah’s son a brand new member of Le Coq Sportif team joined the legendary Chicago Bulls, know the worldwide as the home of the just-as-legendary Michael Jordan.

At the end of 2007 French and International media had the chance to meet Joakim Noah in his new home of Chicago; as he played his first NBA matches. Video reminder here

Two years and three exclusive « Le Coq Sportif » models later (sneakers made exclusively for Joakim Noah) ; Joakim Noah meets with Some of the top French media. On the eve of a friendly match against Utah, Joakim talks about his close relationship with Le Coq Sportif, his father and the brand new sneaker – highly technical yet with an old-school look. The sneakers designed with the complicity of Yooks, Joakim’s nickname.

A real tribute to his father Yannick, who won Roland Garros wearing Le Coq Sportif; Joakim’s sneakers are directly inspired by the Noah Comp, the victorious tennis shoe from 1983. This inspiration means the shoes does not look like a classic basketball shoe, but rather more old school despite the number of complex technical qualities cleverly hidden in the sole of the cushion of the seemingly simple shoe.

Our Global Product Manager explains in detail the new Joakim Noah sneaker.

*WHEN AND WHERE TO FIND THE JOAKIM NOAH’S BASKETBALL SHOE*

#REPLICA PRO MODEL Version- (the identical sneaker Joakim plays with in NBA)
> Limited edition / 145 pairs
> Available on May 8th in 6 stores worldwide:
- Paris (Auguste)
- Rome (I love Tokyo)
- Barcelona (LimitEditions)
(price 130€)

#FRENCHIE Version
> Limited Edition / 290 pairs
Available on September 10th in 5 other stores in France + 5 stores worldwide
(price 130€)

- FRANCE:
.Kolector 1 Rue des Blancs Manteaux 75004 PARIS
.Scott Premuim: 22 Rue Le Bastard 35000 RENNES
.Scott Premium: 3 Rue Scribe 44000 NANTES
.Hellium: 15 bis Rue des clercs 57000 METZ
.Claverie Sport : 18 Bd des pommes 64300 ORTHEZ

- ITALY:
.Rinascente – Milan
.Unotre.com – Web
.I Love Tokyo – Rome

- IBERIA:
.Strap #6 – Valence en (Spain)
.In Motion – Porto (Portugal)

In all Le Coq Sportif’s shops in on October 4th.