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Joakim Noah starts the season with a giant step

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The NBA season has just began and our favourite, Joakim Noah playing a pivoting role at the heart of the Chicago Bulls and not lost anytime getting himself noticed. Remember two years ago, Yannick Noah’s son a brand new member of Le Coq Sportif team joined the legendary Chicago Bulls, know the worldwide as the home of the just-as-legendary Michael Jordan.

At the end of 2007 French and International media had the chance to meet Joakim Noah in his new home of Chicago; as he played his first NBA matches. Video reminder here

Two years and three exclusive « Le Coq Sportif » models later (sneakers made exclusively for Joakim Noah) ; Joakim Noah meets with Some of the top French media. On the eve of a friendly match against Utah, Joakim talks about his close relationship with Le Coq Sportif, his father and the brand new sneaker – highly technical yet with an old-school look. The sneakers designed with the complicity of Yooks, Joakim’s nickname.

A real tribute to his father Yannick, who won Roland Garros wearing Le Coq Sportif; Joakim’s sneakers are directly inspired by the Noah Comp, the victorious tennis shoe from 1983. This inspiration means the shoes does not look like a classic basketball shoe, but rather more old school despite the number of complex technical qualities cleverly hidden in the sole of the cushion of the seemingly simple shoe.

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