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le coq sportif

The le coq sportif logo history

05.03.2013
LOGO_history

LOGO- le coq sportif -2012
2012
The logo simplified and modernised still further: the rooster is now centered in the triangle and the brand name appears in a new typeface.

LOGO- le coq sportif -2009
2009
The logo simplified and modernised still further: the rooster is now centered in the triangle and the brand name appears in a new typeface.

LOGO- le coq sportif -1975
1975
The logo simplified and modernised still further: the rooster is now centered in the triangle and the brand name appears in a new typeface.

LOGO- le coq sportif -1973
1973
The rooster graced a line of tennis clothing without its familiar triangle border.

LOGO- le coq sportif -1968
1972
Clothing for the French team sported this logo during the 1972 Munich Olympic games. Foreign teams backed by the brand had a simpler version of the logo without the rooster. At the time, this logo appeared on all product sold outside France.

LOGO-EXPORT- le coq sportif -1968
1968
The logo was simplifed further, with much cleaner lines and a rooster who would look to the left from this point on.

LOGO- le coq sportif -1950
1965
The first logo with a more modern styling. Here the rooster, proud as ever, crows against a French flag in the background.

OLYMPIC-ROME- le coq sportif -1960
1960
This rooster amidst Olympic rings adorned the first synthetic track suits. They were worn by the French Olympic team that year.

LOGO- le coq sportif -1950
1950
Le Coq Sportif, Romilly hosiery, became a registered trademark. The rooster, spurs out and crowing at the dawn, sits inside a triangle symbolizing the three controlling family members: Roland Camuset, his son and his daughter.

LOGO- le coq sportif -1948
1948
For the brand's first logo, Emile Camuset's grandson Roland drew the rooster that adorned the label.

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