If the playing field of life isn't level, neither is the tennis court. A young black man named Arthur Ashe discovered this early growing up in segregated Richmond, Virginia in the 1950s. So Ashe learned to play tennis on the streets. He went on to become the first black tennis player to win the U.S. Open in 1968. That didn't stop South Africa from denying Ashe a visa to play in the South African Open. In what would prove to be a lifetime of outspoken political engagement, Ashe called for South Africa to be expelled from the professional tennis circuit. He went on to win 72 titles, including the Australian Open in 1970 and Wimbledon in 1975, when he defeated Jimmy Connors in the final.
Arthur Ashe didn't wait for the twilight of his career before extending his hand to other boys in need of the kind of help he never got. He was just 25 when he set up his first social program. On a trip through Cameroon a year later, he spotted the young Yannick Noah, and pushed the French Tennis Federation to take the gifted youngster under its wing. Throughout his too-short life, Ashe fought as hard against apartheid and for Haitian refugees as he did against his adversaries on the other side of the net. As he himself said, "I believe I was destined to do more than hit tennis balls." Ashe contracted HIV from a tainted blood transfusion and spent his final years raising money for Aids research. He died from the disease in 1993 at the age of 49. His widow Jeanne continues his work today through the Arthur Ashe Foundation, which provides educational and sporting opportunities for children all over the world. Le Coq Sportif is part of this work with its support of the Foundation's Learning Center in New York.
Our Idea of Sports
A training ground for life, the generator of well-being and vitality, a source of fun and fellow feeling, communication and cooperation--that's been our vision of what sport represents for a century and a half. These are still the values that guide the heroes we choose to join us on our journey. We chose them because they expend as much energy fighting for causes off the playing field as they do fighting for victory on it.