This post is available in English and French.

The NBA season has just began and our favourite, Joakim Noah playing a pivoting role at the heart of the Chicago Bulls and not lost anytime getting himself noticed. Remember two years ago, Yannick Noah’s son a brand new member of Le Coq Sportif team joined the legendary Chicago Bulls, know the worldwide as the home of the just-as-legendary Michael Jordan.

At the end of 2007 French and International media had the chance to meet Joakim Noah in his new home of Chicago; as he played his first NBA matches. Video reminder here

Two years and three exclusive “Le Coq Sportif” models later (sneakers made exclusively for Joakim Noah) ; Joakim Noah meets with Some of the top French media. On the eve of a friendly match against Utah, Joakim talks about his close relationship with Le Coq Sportif, his father and the brand new sneaker – highly technical yet with an old-school look. The sneakers designed with the complicity of Yooks, Joakim’s nickname.

A real tribute to his father Yannick, who won Roland Garros wearing Le Coq Sportif; Joakim’s sneakers are directly inspired by the Noah Comp, the victorious tennis shoe from 1983. This inspiration means the shoes does not look like a classic basketball shoe, but rather more old school despite the number of complex technical qualities cleverly hidden in the sole of the cushion of the seemingly simple shoe.

Our Global Product Manager explains in detail the new Joakim Noah sneaker.

Within about 2 years, hipsters all around the globe now want one of those mad machine. We should take note that the streets of Paris are not the one from San Francisco, you will need skills and nerves to ride down the Boulevard de Magenta in Paris during rush ours.
Is it grostesque ?  No it’s Grotesk, please excuse this play on words, but he got it all and drew it with humour !

Ok this one Arndt Menke made out of wood is really crazy…

This post is available in English and French.

Follow the footprints..,

If, on 21 or 22 September, from 5.30 to 7.30 pm, you’re jogging in Parco Sempione in Milan, you will have the chance to participate to an unconventional race held by Le Coq Sportif to celebrate the 30th anniversary of its “Training” line.

You just need to notice the footprints on the road and follow them.
If you find the Rooster, you will be captured on film and published in Urban magazine October issue. And it’s not over… you will be loaded with honours during an unforgettable Happy Hour Party, at the park’s gates, together with the trendsetters and influencers of Le Coq Sportif entourage, on 22 sept at 7pm.

You can find the Rooster also at Treesse, via Torino 18.

If you found the Rooster in Parco Sempione or at Treesse and you received the invitation to the party, confirm your presence at:
lcsi.box@lecoqsportif.com

Course du Coq – Monday 21 & Tuesday 22 September, Parco Sempione, from 5.30 pm to 7.30
Happy Hour Party @ Living – Tuesday 22 September, Living, piazza Sempione, 2, from 7pm

This post is available in English and French.

Yannick Noah and his son Joakim Noah came to the office yesterday to say hello. The guy in the middle is our Interactive manager.