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Magasin flagship Le Coq Sportif à Paris
Akroe exposé en façade du nouveau flagship le coq sportif ! Rendez-vous le 5 juin pour découvrir l’intérieur de la maison du coq …
Depuis le 9 avril, des hoodies stylisés habillent la façade du 1, rue Montmartre à Paris.
Au cœur de ce Paris historique, gravée dans la pierre de taille du quartier St Eustache : l’empreinte du coq.
C’est en France, berceau de la marque, que le coq sportif a décidé d’ouvrir sa vitrine internationale au Printemps 2010. Plus qu’un magasin, un rendez-vous convivial et authentique : la maison du coq.
Idéalement situé, le magasin de 160m² sur 2 niveaux saura capter fans de la première heure, nouveaux consommateurs avides de découvrir ou re-découvrir la marque centenaire, et touristes en quête de sportswear à la française.
Le coq sportif a naturellement demandé à l’artiste français Akroe de concevoir le design de ce masque temporaire, en préambule d’autres collaborations à venir.
Inspirée par des croquis d’époque et nourrie des gammes de couleurs printemps-été 2010, cette armée de sweats à capuche met en scène l’une des pièces maîtresses de la maison. Akroe y insuffle sa maîtrise de la palette et sa passion pour les formes graphiques, jouant avec une aisance déconcertante avec les codes du coq sportif dans un esprit résolument contemporain.
La modernité du mur de hoodies en technicolor contraste avec l’authenticité des lieux, telle une œuvre dans l’œuvre, faisant écho aux valeurs de la marque : la qualité, hier, aujourd’hui et demain.
Sur la photo: Akroe
Artists > Music > Video
Qui c’est celui là ? It’s Pierre Vassiliu in 1974
This guys use to wear Le Coq Sportif when is was training for some sort of sports in the 70’s, we are pretty sure of that !
« Qui c’est celui là ? » literally means « Who is this guy ? ».
The song is about a guy everyone is questioned about since he looks too cool and is then a menace for other guys’ girls.
Pierre Vassiliu is introduced by our late Jacques Martin, a famous and major French TV host from the 70’s to the 90’s.
Jacques Martin and his TV show « L’école des fans »
Artists > Friends > Le Coq > News > Pics wink > Sport
Joakim Noah & Yannick Noah – Father & Son
Yannick Noah and his son Joakim Noah came to the office yesterday to say hello. The guy in the middle is our Interactive manager.
Artists > Le Coq > Music > News > Sport
Michael Jackson & Le Coq Sportif 80’s football shirt
After hearing from numerous windows and mouths Michael Jackson’s songs this week-end, Le Coq Sportif kind of have to do an homage to the King of pop.
It has been found those improbable pictures of Michael Jackson wearing an OGC Nice football shirt in 1983. Michael had just gave birth to the top seller album of all time « Thriller » when these pictures was taken.
Sorry for the cliché, but we had to put a song from this album to go along with this post, it’s hard to choose the right one but « Wanna be startin’ somethin’ » is maybe the one that brings more joy in our head, it has this crazy rythm at end that makes you wish the song should never stop.
Crédit photo (Todd Gray)
More pictures on OGC Nice website
L’Equipe article of Sunday June 28th.
Artists > Music > Video
Sébastien Tellier > add him to my friends
Look at this French singer, he is like a kid. His wonderful last album is called « Sexuality« but he could just have called it « Sympathy ». We don’t know him, but this guy looks so funny that we wish he was our friend and he was here with us working on products joking around most of the time…
Really nice & smooth song : « Roche »
Artists > Le Coq > Music > News
Battant on the next Kill The DJ’s compilation
We were telling you about coming up info about Battant right here. Well, one of their exclusive track will be opening the next compilation of the label Kill The DJ, the nex music project Le Coq Sportif is going to support. So make sure to be around here on January 15th, some CDs and and a new T-shirt will be able to win.
picture: Mariol jackets
www.myspace.com/battantbattant
Artists > Music
Bloc Party, spontaneous
This video was shot just in front of the Truskel bar in Paris for La Blogothèque. This is a rare and special moment given by Bloc Party playing their song « Modern Love« . Enjoy…
via La Blogothèque
Artists > Music > News
Didier Super, notre ch’ti préféré
(French only can understand…sorry…)
Didier Super
Nouvel album « Ben Quoi? »
Artists > Music > News
Battant – Backstage
Battant – Backstage – UK
More informations soon
Listen to Battant on www.myspace.com/battantbattant
Artists > Music > News
Adam Kesher – Local Girl !
Listen to their new song, « LOCAL GIRL« , from their upcoming album, on their MySpace: www.myspace.com/adamkesher
There is no doubt that we will come back really soon on Adam Kesher with very special news about the band and Le Coq Sportif…
Artists > Music > News
Amy Winehouse – Chilling
Does the greatest voice of the past 20 years wear Le Coq Sportif while she is in rehab ? That’s the kind of stupid question we ask ourself here…
Amy Winehouse won 5 Grammys on sunday, she couldn’t attend the ceremony in Los Angeles since she is actually in rehab for 2 weeks now.
amywinehouse.co.uk « You know I’m no good » and « Rehab » live in London.
Artists > Music > News
Podcast by Curtis Vodka
Curtis Vodka is one of the artist you could discover on JUICE vol01 with the track « Mary Jane 2006″
Curtis Vodka is coming back with this mix you can download here from Disque Primeur’s podcast.
You can also directly subscribe to it via iTunes.
Tracklisting:
1. Newcleus – Automan
2. AMG – Jiggable Pie
3. DJ Jazzy Jeff & Fresh Prince – Yo Home To Bel Air
4. Michael Jackson – Remember The Time
5. Miss Thang – Thunder And Lighting
6. The Cool Love Brothers – The Gigolo
7. Chic – Good Times
8. The UMC’s – One To Grow On
9. Degrees Of Motion – Do You Want It Right Now
10. Sharon Redd – Love How You Feel
11. Kraftwerk – The Telephone Call
Artists > Video
M.I.A. »Paper Planes »
How to make the most friendly song of 2007 with guns shots in the chorus.
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